In this project, while creating an animation for a short spot with a clear message, my main objective was to convey the message in a concise and effective manner.

I used impactful visuals, bold typography and clear animation techniques to ensure that the message is easily understood by the viewer.

The animation is designed to be fast-paced, with a strong focus on the key message, and uses clever transitions and cuts to maintain viewer engagement throughout the duration of the spot

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